Social media optimization
Our social media strategies begin with listening to what present and potential customers are saying about our clients’ brands online and leveraging existing opportunities to plan and execute compelling, engaging and innovative strategies. The core focus of our social media strategies lies in creation of an online buzz surrounding specific brands and enabling a dialogue between a brand and its advocates.
Website development and design
A well-structured website with engaging content and user friendly navigation lies at the core of establishing a strong presence online. The Digitalise team aids its clients in establishing goals to be achieved via their websites, be it online sales, generating inquiries/leads, increasing awareness of product/service offerings or imparting information. Websites are designed and constructed with an eye on achieving these goals.
Digital creatives
Right from creation of web banners to aid in online advertising campaigns to eye-catching, out of the box and memorable images and copy for our clients’ social media campaigns, creativity is the foundation on which the Digitalise team functions. Our team is given creative liberty to brainstorm on ideas and concepts that are out of the ordinary with the aim of delivering a competitive edge to our clients.
Search engine optimization
The Digitalise team devises and implements strategies that enable our clients’ websites to achieve higher rankings amongst search engine results for queries (keywords) that are essential to their brands. Our services include a quality check of our clients’ websites to analyse keyword relevance and ease of user navigation and link popularity, with the aim of enabling an optimum user experience for website visitors.
Online brand management and consultation
Apart from monitoring the social chatter and buzz surrounding our clients’ brands and responding to specific queries and concerns from customers and prospects, the Digitalise team provides fact based strategic advice. Our consultation services are guided by the notion of keeping an eye on our clients’ competition and online behavior of their target demographics, through ongoing market and industry research. Each of our recommendations addresses specific strategic questions and is backed by data, which is sourced from within specific campaigns as well as industry and competitor trends and benchmarks.
On demand business analytics
With the help of analytics our team is able to measure sources of web traffic to our clients’ websites, and monitor ways in which visitors are interacting with these sites. Analytics data enables us to optimize websites to lead to a higher number of conversions and in turn, better Return On Investment. Analytics reports and our analysis and recommendations thereof are provided to clients at fixed intervals or as and when they demand it.
Smart phone applications
Built from the ground up with engagement as the primary purpose and value adding interaction capabilities, smart phone applications help brands bridge the gap between the PC, laptops and mobile phones. The Digitalise team carries out an in-depth analysis of the core needs of a brand’s industry vertical and designs and develops mobile phone applications that let consumers achieve frequent actions right from their phones. The apps double fold into branding and promotion vehicles with modern interface capabilities and cutting edge aesthetics.
Pay per click advertising
The Digitalise team structures and manages effective and affordable advertising campaigns to promote our clients’ online offerings. Our optimization strategies ensure that our clients’ ads achieve top rankings on sponsored listings sections of prominent search engines and relevant publisher websites.